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Marketing Communications In Tourism And Hospitality

Concepts, Strategies And Cases

by Scott Mccabe
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2008 ‧
78,40€
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How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

Marketing Communications In Tourism And Hospitality

Concepts, Strategies And Cases

by Scott Mccabe

Property Description
ISBN: 9780750682770
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2008
Language: English
Dimensions: 189 x 246 x 18 mm
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9780750682770