Marketing For Tourism And Hospitality
Collaboration, Technology And Experiences
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2019 ‧
see product details
SYNOPSIS
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138121294 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2019 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 620 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781138121294 |