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Tourism Marketing
A Collaborative Approach
language: english
Publisher:
CHANNEL VIEW PUBLICATIONS LTD, December of 2004 ‧
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SYNOPSIS
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781873150894 |
| Publisher: | CHANNEL VIEW PUBLICATIONS LTD |
| Release Date: | December of 2004 |
| Language: | English |
| Dimensions: | 156 x 234 x 21 mm |
| Cover: | Softcover |
| Pages: | 400 |
| Format: | Book |
| Collection: | Aspects Of Tourism |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781873150894 |
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