Capa do artigo Marketing For The Nonmarketing Executive

Marketing For The Nonmarketing Executive

An Integrated Resource Management Guide For The 21st Century

by Norton Paley
Book eBook
language: english
Publisher: TAYLOR & FRANCIS INC, November of 2000 ‧
141,95€
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.

Marketing For The Nonmarketing Executive

An Integrated Resource Management Guide For The 21st Century

by Norton Paley

Property Description
ISBN: 9781574442861
Publisher: TAYLOR & FRANCIS INC
Release Date: November of 2000
Language: English
Dimensions: 156 x 235 x 19 mm
Cover: Hardcover
Pages: 248
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781574442861

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

(see more)

BY THE AUTHOR

MORE ABOUT THIS AUTHOR