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How To Develop A Strategic Marketing Plan

A Step-By-Step Guide

by Norton Paley
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 1999 ‧
162,23€
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Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.

How To Develop A Strategic Marketing Plan

A Step-By-Step Guide

by Norton Paley

Property Description
ISBN: 9781574442694
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 1999
Language: English
Dimensions: 152 x 229 x 31 mm
Cover: Hardcover
Pages: 402
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781574442694

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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BY THE AUTHOR