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Marketing For The Nonmarketing Executive
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Marketing For The Nonmarketing Executive eBook

An Integrated Resource Management Guide For The 21st Century

by Norton Paley
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, November of 2000 ‧
139,13€
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Ebook for ADE
In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.

Marketing For The Nonmarketing Executive

An Integrated Resource Management Guide For The 21st Century

by Norton Paley

Property Description
ISBN: 9781040180464
Publisher: TAYLOR & FRANCIS
Release Date: November of 2000
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781040180464
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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