10% OFF
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2012 ‧
17,56€
10% OFF CARD
free shipping
Sell ​​your book
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Marketing Discourse

A Critical Perspective

by Markus Fellesson, Martin (Swedish School Of Economics And Business Administration, Finland) Fougere e Per (Stanford University, Usa) Skalen

Property Description
ISBN: 9780415541671
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2012
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 208
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
EAN: 9780415541671