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language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2007 ‧
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The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Marketing Discourse

A Critical Perspective

by Markus Fellesson, Martin (Swedish School Of Economics And Business Administration, Finland) Fougere e Per (Stanford University, Usa) Skalen

Property Description
ISBN: 9780415416696
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2007
Language: English
Dimensions: 156 x 234 x 17 mm
Cover: Hardcover
Pages: 204
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
EAN: 9780415416696