Managing Service Firms
The Power Of Managerial Marketing
language: english
Publisher:
TAYLOR & FRANCIS LTD, February of 2015 ‧
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SYNOPSIS
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138864122 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | February of 2015 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 198 |
| Format: | Book |
| Collection: | Routledge Interpretive Marketing Research |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
Books in English > Others |
| EAN: | 9781138864122 |
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