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Marketing Communications In Tourism And Hospitality

by Carol Zhang e Scott Mccabe
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2026 ‧
209,54€
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The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

Marketing Communications In Tourism And Hospitality

by Carol Zhang e Scott Mccabe

Property Description
ISBN: 9781138679269
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2026
Language: English
Cover: Hardcover
Pages: 316
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781138679269