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Marketing And Psychology

Understanding Customer Behaviour With The Abc Approach

by Tom Bowden-Green e Luan Wise
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2026 ‧
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This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Marketing And Psychology

Understanding Customer Behaviour With The Abc Approach

by Tom Bowden-Green e Luan Wise

Property Description
ISBN: 9781032891163
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 264
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781032891163