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Marketing And Psychology eBook

Understanding Customer Behaviour With The Abc Approach

by Tom Bowden-Green e Luan Wise
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, January of 2026 ‧
43,71€
39,34€
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IMMEDIATE AVAILABILITY
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This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Marketing And Psychology

Understanding Customer Behaviour With The Abc Approach

by Tom Bowden-Green e Luan Wise

Property Description
ISBN: 9781040673331
Publisher: TAYLOR & FRANCIS
Release Date: January of 2026
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781040673331
Acessibilidade: Ver características de acessibilidade indicadas pelo editor