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Marketing And Customer Loyalty
The Extra Step Approach
language: english
Publisher:
Springer International Publishing AG, May of 2017 ‧
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118,96€
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SYNOPSIS
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783319519906 |
| Publisher: | Springer International Publishing AG |
| Release Date: | May of 2017 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 126 |
| Format: | Book |
| Collection: | International Series In Advanced Management Studies |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Social Sciences and Humanities > Psychology |
| EAN: | 9783319519906 |
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