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Marketing And Customer Loyalty

The Extra Step Approach

by Mauro Cavallone
language: english
Publisher: Springer International Publishing AG, May of 2017 ‧
148,70€
118,96€
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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

Marketing And Customer Loyalty

The Extra Step Approach

by Mauro Cavallone

Property Description
ISBN: 9783319519906
Publisher: Springer International Publishing AG
Release Date: May of 2017
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 126
Format: Book
Collection: International Series In Advanced Management Studies
Categories: Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Psychology
EAN: 9783319519906