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language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2026 ‧
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This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.

Mapping The Media-Marketing Ecology

by Jonathan (University Of East London, Uk) Hardy, Patricia Nuñez Gomez e Iain (University Of East London, Uk) Macrury

Property Description
ISBN: 9781041143758
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2026
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 168
Format: Book
Collection: Routledge Critical Advertising Studies
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781041143758

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