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Branded Content

The Fateful Merging Of Media And Marketing

by Jonathan (University Of East London, Uk) Hardy
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2021 ‧
209,54€
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

Branded Content

The Fateful Merging Of Media And Marketing

by Jonathan (University Of East London, Uk) Hardy

Property Description
ISBN: 9781138190412
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2021
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 282
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781138190412