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The Fateful Merging Of Media And Marketing
language: english
Publisher:
TAYLOR & FRANCIS LTD, August of 2021 ‧
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146,68€
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SYNOPSIS
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138190412 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | August of 2021 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 282 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9781138190412 |
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30%Branded ContentTAYLOR & FRANCIS LTD37,84€
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30%Western Media SystemsTAYLOR & FRANCIS LTD146,68€
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