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Magic Words

by Jonah Berger
Book eBook
language: english
Publisher: HARPERCOLLINS PUBLISHERS INC, April of 2023 ‧
33,80€
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A world-renowned marketing expert and number-one New York Times bestselling author reveals how mastering a few words can change your life. Almost everything we do involves words.

Magic Words

by Jonah Berger

Property Description
ISBN: 9780063204935
Publisher: HARPERCOLLINS PUBLISHERS INC
Release Date: April of 2023
Language: English
Dimensions: 159 x 237 x 22 mm
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780063204935

ABOUT THE AUTHOR

Jonah Berger

Jonah Berger é professor de Marketing na The Wharton School e é considerado um prodígio da disciplina. Além de lecionar, o autor dedica-se à investigação sobre a influência social e já publicou vários artigos sobre a temática nos meios académicos e também na imprensa generalista, com destaque para o The New York Times, The Wall Street Journal, The Washington Post, Wired ou BusinessWeek. Berger recebeu várias distinções, nomeadamente os prémios Iron Professor Teaching Award e MBA Curricular Innovation Award da Wharton School.

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