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Invisible Influence

The Hidden Forces That Shape Behaviour

by Jonah Berger
language: english
Publisher: SIMON & SCHUSTER LTD, June of 2016 ‧
20,27€
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From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

Invisible Influence

The Hidden Forces That Shape Behaviour

by Jonah Berger

Property Description
ISBN: 9781471148040
Publisher: SIMON & SCHUSTER LTD
Release Date: June of 2016
Language: English
Dimensions: 153 x 236 x 16 mm
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9781471148040

ABOUT THE AUTHOR

Jonah Berger

Jonah Berger é professor de Marketing na The Wharton School e é considerado um prodígio da disciplina. Além de lecionar, o autor dedica-se à investigação sobre a influência social e já publicou vários artigos sobre a temática nos meios académicos e também na imprensa generalista, com destaque para o The New York Times, The Wall Street Journal, The Washington Post, Wired ou BusinessWeek. Berger recebeu várias distinções, nomeadamente os prémios Iron Professor Teaching Award e MBA Curricular Innovation Award da Wharton School.

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