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Magic Words eBook

by Jonah Berger
Book eBook
language: english
Publisher: HARPERCOLLINS, March of 2023 ‧
23,88€
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A world-renowned marketing expert and number-one New York Times bestselling author reveals how mastering a few words can change your life. Almost everything we do involves words.

Magic Words

by Jonah Berger

Property Description
ISBN: 9780063204959
Publisher: HARPERCOLLINS
Release Date: March of 2023
Language: English
Pages: 256
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780063204959
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Jonah Berger

Jonah Berger é professor de Marketing na The Wharton School e é considerado um prodígio da disciplina. Além de lecionar, o autor dedica-se à investigação sobre a influência social e já publicou vários artigos sobre a temática nos meios académicos e também na imprensa generalista, com destaque para o The New York Times, The Wall Street Journal, The Washington Post, Wired ou BusinessWeek. Berger recebeu várias distinções, nomeadamente os prémios Iron Professor Teaching Award e MBA Curricular Innovation Award da Wharton School.

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BY THE AUTHOR