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language: english
Publisher: TAYLOR & FRANCIS INC, August of 2006 ‧
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Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.

Lifestyle Market Segmentation

by Art (Nova Southeastern University, Usa) Weinstein e Dennis J Cahill

Property Description
ISBN: 9780789028693
Publisher: TAYLOR & FRANCIS INC
Release Date: August of 2006
Language: English
Dimensions: 153 x 214 x 12 mm
Cover: Softcover
Pages: 198
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789028693