10% OFF

Internal Marketing

Your Company'S Next Stage Of Growth

by Dennis J Cahill e William Winston
language: english
Publisher: TAYLOR & FRANCIS INC, February of 1996 ‧
209,54€
10% OFF CARD
free shipping
Sell ​​your book
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail

Internal Marketing

Your Company'S Next Stage Of Growth

by Dennis J Cahill e William Winston

Property Description
ISBN: 9780789060051
Publisher: TAYLOR & FRANCIS INC
Release Date: February of 1996
Language: English
Dimensions: 157 x 224 x 18 mm
Cover: Hardcover
Pages: 176
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789060051