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Key Account Management
The Definitive Guide
language: english
Publisher:
JOHN WILEY & SONS INC, January of 2011 ‧
see product details
SYNOPSIS
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470974155 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | January of 2011 |
| Language: | English |
| Dimensions: | 204 x 142 x 24 mm |
| Cover: | Softcover |
| Pages: | 496 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780470974155 |
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