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Market Segmentation

How To Do It And How To Profit From It

by Malcolm (Cranfield School Of Management) Mcdonald
language: english
Publisher: JOHN WILEY & SONS INC, October of 2012 ‧
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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

Market Segmentation

How To Do It And How To Profit From It

by Malcolm (Cranfield School Of Management) Mcdonald

Property Description
ISBN: 9781118432679
Publisher: JOHN WILEY & SONS INC
Release Date: October of 2012
Language: English
Dimensions: 192 x 249 x 26 mm
Cover: Softcover
Pages: 512
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781118432679