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Interpretation In Social Life, Social Science, And Marketing

by John O'Shaughnessy
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2009 ‧
270,38€
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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Interpretation In Social Life, Social Science, And Marketing

by John O'Shaughnessy

Property Description
ISBN: 9780415777582
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2009
Language: English
Cover: Hardcover
Pages: 228
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9780415777582

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