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The Undermining Of Beliefs In The Autonomy And Rationality Of Consumers

by Nicholas O'Shaughnessy e John O'Shaughnessy
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2019 ‧
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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

The Undermining Of Beliefs In The Autonomy And Rationality Of Consumers

by Nicholas O'Shaughnessy e John O'Shaughnessy

Property Description
ISBN: 9781138986411
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2019
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 146
Format: Book
Collection: Routledge Interpretive Marketing Research
Categories: Books in English > Management > Marketing
EAN: 9781138986411

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