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Competitive Marketing (Rle Marketing)

A Strategic Approach

by John O'Shaughnessy
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
412,32€
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First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

Competitive Marketing (Rle Marketing)

A Strategic Approach

by John O'Shaughnessy

Property Description
ISBN: 9781138792876
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 766
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Management > Marketing
EAN: 9781138792876