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Professional Services Marketing

Strategy And Tactics

by Frederick G Crane e William Winston
language: english
Publisher: TAYLOR & FRANCIS INC, January of 1993 ‧
229,82€
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This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

Professional Services Marketing

Strategy And Tactics

by Frederick G Crane e William Winston

Property Description
ISBN: 9781560242406
Publisher: TAYLOR & FRANCIS INC
Release Date: January of 1993
Language: English
Cover: Hardcover
Pages: 146
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781560242406