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Heirloom Cultures And Heritage Branding

The Creamy Case Of Icelandic Skyr

by Jon Þor (University Of Iceland) Petursson e Valdimar Tr. (University Of Iceland) Hafstein
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language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, March of 2026 ‧
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Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.

Heirloom Cultures And Heritage Branding

The Creamy Case Of Icelandic Skyr

by Jon Þor (University Of Iceland) Petursson e Valdimar Tr. (University Of Iceland) Hafstein

Property Description
ISBN: 9781009530323
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: March of 2026
Language: English
Cover: Hardcover
Pages: 100
Format: Book
Collection: Elements In Critical Heritage Studies
Categories: Books in English > History > Museography and Museology
EAN: 9781009530323