Heirloom Cultures And Heritage Branding
The Creamy Case Of Icelandic Skyr
Book
eBook
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, March of 2026 ‧
see product details
66,92€
10% OFF
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
free shipping
Sell your book
SYNOPSIS
Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781009530323 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | March of 2026 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 100 |
| Format: | Book |
| Collection: | Elements In Critical Heritage Studies |
| Categories: |
Books in English
>
History
>
Museography and Museology
|
| EAN: | 9781009530323 |
BOOKS FROM THE SAME COLLECTION
-
imagem não disponívelFrom Stone To Digital Screen10%From Stone To Digital ScreenCAMBRIDGE UNIVERSITY PRESS66,92€
74,35€free shipping -
imagem não disponívelFrom Stone To Digital Screen10%From Stone To Digital ScreenCAMBRIDGE UNIVERSITY PRESS21,90€
24,33€free shipping