Heirloom Cultures And Heritage Branding
The Creamy Case Of Icelandic Skyr
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, March of 2026 ‧
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21,90€
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SYNOPSIS
Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781009530293 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | March of 2026 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 100 |
| Format: | Book |
| Collection: | Elements In Critical Heritage Studies |
| Categories: |
Books in English
>
History
>
Museography and Museology
|
| EAN: | 9781009530293 |
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