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Handbook Of Market Segmentation

Strategic Targeting For Business And Technology Firms, Third Edition

by Art (Nova Southeastern University, Usa) Weinstein
language: english
Publisher: TAYLOR & FRANCIS INC, April of 2004 ‧
71,64€
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This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

Handbook Of Market Segmentation

Strategic Targeting For Business And Technology Firms, Third Edition

by Art (Nova Southeastern University, Usa) Weinstein

Property Description
ISBN: 9780789021571
Publisher: TAYLOR & FRANCIS INC
Release Date: April of 2004
Language: English
Dimensions: 160 x 220 x 18 mm
Cover: Softcover
Pages: 260
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789021571