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The Activation Imperative

How To Build Brands And Business By Inspiring Action

by Laurence Minsky e William Rosen
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, November of 2016 ‧
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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businessesâ€"from Fortune 500s to local entrepreneursâ€"can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

The Activation Imperative

How To Build Brands And Business By Inspiring Action

by Laurence Minsky e William Rosen

Property Description
ISBN: 9781442257047
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: November of 2016
Language: English
Cover: Hardcover
Pages: 222
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781442257047