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From Marginal To Mainstream

Why Tomorrow’S Brand Growth Will Come From The Fringes - And How To Get There First

by Helen Edwards
Book eBook
language: english
Publisher: KOGAN PAGE LTD, February of 2023 ‧
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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

From Marginal To Mainstream

Why Tomorrow’S Brand Growth Will Come From The Fringes - And How To Get There First

by Helen Edwards

Property Description
ISBN: 9781398604315
Publisher: KOGAN PAGE LTD
Release Date: February of 2023
Language: English
Dimensions: 157 x 237 x 16 mm
Cover: Softcover
Pages: 264
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9781398604315