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Creating Passion Brands

How To Build Emotional Brand Connection With Customers

by Derek Day e Helen Edwards
language: english
Publisher: KOGAN PAGE LTD, January of 2007 ‧
47,30€
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Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

Creating Passion Brands

How To Build Emotional Brand Connection With Customers

by Derek Day e Helen Edwards

Property Description
ISBN: 9780749447625
Publisher: KOGAN PAGE LTD
Release Date: January of 2007
Language: English
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780749447625