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Foreign Languages In Advertising

Linguistic And Marketing Perspectives

by Frank Van Meurs e Jos Hornikx
language: english
Publisher: Springer Nature Switzerland AG, August of 2021 ‧
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Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).

Foreign Languages In Advertising

Linguistic And Marketing Perspectives

by Frank Van Meurs e Jos Hornikx

Property Description
ISBN: 9783030316938
Publisher: Springer Nature Switzerland AG
Release Date: August of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 253
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
Books in English > Others
EAN: 9783030316938