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Foreign Languages In Advertising
Linguistic And Marketing Perspectives
language: english
Publisher:
Springer Nature Switzerland AG, August of 2021 ‧
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SYNOPSIS
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
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| Property | Description |
|---|---|
| ISBN: | 9783030316938 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | August of 2021 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Softcover |
| Pages: | 253 |
| Format: | Book |
| Categories: |
Books in English
>
Fiction
>
Linguistics and Philology
Books in English > Others |
| EAN: | 9783030316938 |