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Foreign Languages In Advertising

Linguistic And Marketing Perspectives

by Frank Van Meurs e Jos Hornikx
language: english
Publisher: Springer Nature Switzerland AG, January of 2020 ‧
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Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).

Foreign Languages In Advertising

Linguistic And Marketing Perspectives

by Frank Van Meurs e Jos Hornikx

Property Description
ISBN: 9783030316907
Publisher: Springer Nature Switzerland AG
Release Date: January of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 253
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9783030316907