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Exploring Commercial, Social, And Digital Innovation From The Customer Perspective

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language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2026 ‧
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This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.

Exploring Commercial, Social, And Digital Innovation From The Customer Perspective

Property Description
ISBN: 9781032794471
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 310
Format: Book
Collection: Routledge Studies In Innovation, Organizations And Technology
Categories: Books in English > Management > Management and Organization
EAN: 9781032794471