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Exploring Commercial, Social, And Digital Innovation From The Customer Perspective eBook

Book eBook
language: english
Publisher: TAYLOR & FRANCIS, January of 2026 ‧
205,38€
184,84€
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Ebook for ADE
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.

Exploring Commercial, Social, And Digital Innovation From The Customer Perspective

Property Description
ISBN: 9781040738849
Publisher: TAYLOR & FRANCIS
Release Date: January of 2026
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Studies In Innovation, Organizations And Technology
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781040738849
Acessibilidade: Ver características de acessibilidade indicadas pelo editor