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language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2014 ‧
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This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Ethnic Marketing

Culturally Sensitive Theory And Practice

by Guilherme (University Of Newcastle, Australia) Pires e John (University Of Western Sydney, Australia.) Stanton

Property Description
ISBN: 9780415836005
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 364
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780415836005