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Emotion And Reason In Consumer Behavior

by Arjun Chaudhuri
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2006 ‧
209,54€
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Emotion And Reason In Consumer Behavior

by Arjun Chaudhuri

Property Description
ISBN: 9780750679763
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2006
Language: English
Dimensions: 159 x 235 x 17 mm
Cover: Hardcover
Pages: 182
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750679763

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