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language: english
Publisher: Pearson Education Limited, May of 2025 ‧
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Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

Digital Marketing

by Dave Chaffey, Majd Abed-Rabbo e Fiona Ellis-Chadwick

Property Description
ISBN: 9781292738086
Publisher: Pearson Education Limited
Release Date: May of 2025
Language: English
Dimensions: 195 x 264 x 23 mm
Cover: Softcover
Pages: 576
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781292738086

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