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Consumer Behavior: Buying, Having, And Being Plus Mymarketinglab With Pearson Etext, Global Edition

by Michael Solomon
language: english
Publisher: Pearson Education Limited, July of 2017 ‧
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Consumer Behavior: Buying, Having, And Being Plus Mymarketinglab With Pearson Etext, Global Edition

by Michael Solomon

Property Description
ISBN: 9781292153209
Publisher: Pearson Education Limited
Release Date: July of 2017
Language: English
Dimensions: 222 x 276 x 19 mm
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781292153209

ABOUT THE AUTHOR

Michael Solomon

Michael Solomon, Ph.D. é professor de Marketing e Director do Centro de Investigação sobre o Consumidor na Haub School of Business na Universidade de Saint Joseph, em Filadélfia, e professor do Comportamento do Consumidor na Manchester School of Business, na Universidade de Manchester, no Reino Unido. Faz investigação ao nível do comportamento do consumidor, dos estilos de vida, dos aspectos simbólicos dos produtos e da psicologia da moda. Entre os títulos que tem publicado inclui-se Consumer Behavior: Buying, Having, and Being. Ganhou o prémio Cutty Sark Men’s Fashion Award pelo trabalho realizado sobre psicologia da roupa.

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