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Digital Consumer Management

Understanding And Managing Consumer Engagement In The Digital Environment

by Emmanuel (University Of Greenwich, Uk) Mogaji
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2023 ‧
216,30€
173,04€
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Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

Digital Consumer Management

Understanding And Managing Consumer Engagement In The Digital Environment

by Emmanuel (University Of Greenwich, Uk) Mogaji

Property Description
ISBN: 9781032486031
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2023
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 238
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9781032486031