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Introduction To Advertising
Understanding And Managing The Advertising Process
language: english
Publisher:
TAYLOR & FRANCIS LTD, May of 2021 ‧
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SYNOPSIS
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780367441999 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | May of 2021 |
| Language: | English |
| Dimensions: | 246 x 173 x 22 mm |
| Cover: | Softcover |
| Pages: | 308 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Advertising
Books in English > Others |
| EAN: | 9780367441999 |
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10%Digital Consumer ManagementTAYLOR & FRANCIS LTD232,51€ 10% CARDfree shipping
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10%Digital Consumer ManagementTAYLOR & FRANCIS LTD63,53€ 10% CARDfree shipping