Introduction To Advertising

Understanding And Managing The Advertising Process

by Emmanuel (University Of Greenwich, Uk) Mogaji
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2021 ‧
74,34€
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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Introduction To Advertising

Understanding And Managing The Advertising Process

by Emmanuel (University Of Greenwich, Uk) Mogaji

Property Description
ISBN: 9780367441999
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2021
Language: English
Dimensions: 246 x 173 x 22 mm
Cover: Softcover
Pages: 308
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780367441999