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Digital Analytics For Marketing
language: english
Publisher:
TAYLOR & FRANCIS LTD, October of 2017 ‧
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SYNOPSIS
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
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| Property | Description |
|---|---|
| ISBN: | 9781138190689 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | October of 2017 |
| Language: | English |
| Dimensions: | 178 x 254 x 20 mm |
| Cover: | Softcover |
| Pages: | 416 |
| Format: | Book |
| Collection: | Applied Psychology Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781138190689 |
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