Digital Analytics For Marketing

by Marshall Sponder
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2017 ‧
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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Digital Analytics For Marketing

by Marshall Sponder

Property Description
ISBN: 9781138190689
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2017
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Softcover
Pages: 416
Format: Book
Collection: Applied Psychology Series
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781138190689