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Designing Luxury Brands
The Art And Science Of Creating Game-Changers
Book
eBook
language: english
Publisher:
Springer International Publishing AG, June of 2024 ‧
see product details
SYNOPSIS
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031540929 |
| Publisher: | Springer International Publishing AG |
| Release Date: | June of 2024 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 234 |
| Format: | Book |
| Collection: | Management For Professionals |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
Books in English > Others |
| EAN: | 9783031540929 |
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