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Designing Luxury Brands eBook

The Art And Science Of Creating Game-Changers

by Diana Derval
Book eBook
language: english
Publisher: Springer International Publishing, June of 2024 ‧
98,71€
88,84€
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IMMEDIATE AVAILABILITY
Ebook for ADE
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Designing Luxury Brands

The Art And Science Of Creating Game-Changers

by Diana Derval

Property Description
ISBN: 9783031540936
Publisher: Springer International Publishing
Release Date: June of 2024
Language: English
Format: eBook
File Format and Compatibility:
Collection: Management For Professionals
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783031540936
Acessibilidade: Ver características de acessibilidade indicadas pelo editor