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Daytime Television Programming

by Marilyn J. Matelski
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2025 ‧
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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

Daytime Television Programming

by Marilyn J. Matelski

Property Description
ISBN: 9781032621913
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 90
Format: Book
Collection: Routledge Library Editions: Broadcasting
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781032621913

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