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The Soap Opera Evolution

America'S Enduring Romance With Daytime Drama

by Marilyn J. Matelski
language: english
Publisher: McFarland & Co Inc, September of 2012 ‧
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The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.

The Soap Opera Evolution

America'S Enduring Romance With Daytime Drama

by Marilyn J. Matelski

Property Description
ISBN: 9780786472819
Publisher: McFarland & Co Inc
Release Date: September of 2012
Language: English
Dimensions: 152 x 229 x 18 mm
Cover: Softcover
Pages: 224
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780786472819