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Customer Relationship Management

Perspectives From The Market Place

by Adrian Payne, Joe Peppard, Lynette Ryals, Stan Maklan e Simon Knox
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2002 ‧
89,21€
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Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

Customer Relationship Management

Perspectives From The Market Place

by Adrian Payne, Joe Peppard, Lynette Ryals, Stan Maklan e Simon Knox

Property Description
ISBN: 9780750656771
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2002
Language: English
Cover: Hardcover
Pages: 320
Format: Book
Categories: Books in English > Management > Public relations
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780750656771