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Key Account Plans

The Practitioners Guide To Profitable Planning

by Lynette Ryals e Malcolm McDonald
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2007 ‧
74,34€
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Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.

Key Account Plans

The Practitioners Guide To Profitable Planning

by Lynette Ryals e Malcolm McDonald

Property Description
ISBN: 9780750683678
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2007
Language: English
Dimensions: 192 x 246 x 65 mm
Cover: Softcover
Pages: 404
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750683678