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Marketing Value Metrics
A New Metrics Model To Measure Marketing Effectiveness
language: english
Publisher:
KOGAN PAGE LTD, October of 2014 ‧
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SYNOPSIS
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
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| Property | Description |
|---|---|
| ISBN: | 9780749468972 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | October of 2014 |
| Language: | English |
| Dimensions: | 170 x 240 x 17 mm |
| Cover: | Softcover |
| Pages: | 328 |
| Format: | Book |
| Collection: | Market Research In Practice |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780749468972 |
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