adicionar à lista de desejos
Marketing Value Metrics
A New Metrics Model To Measure Marketing Effectiveness
language: english
Publisher:
KOGAN PAGE LTD, October of 2014 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749468972 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | October of 2014 |
| Language: | English |
| Dimensions: | 170 x 240 x 17 mm |
| Cover: | Softcover |
| Pages: | 328 |
| Format: | Book |
| Collection: | Market Research In Practice |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780749468972 |
BOOKS FROM THE SAME COLLECTION
-
Researching Customer Satisfaction And LoyaltyeBook10%Kogan Page49,01€ 10% CARD
-
Researching Customer Satisfaction And Loyalty10%KOGAN PAGE LTD50,01€ 10% CARDfree shipping
-
Grokking Web Application Security10%MANNING PUBLICATIONS64,48€
71,64€free shipping -
Marketing Navigation10%GOODFELLOW PUBLISHERS LIMITED54,06€ 10% CARDfree shipping
-
Customer Relationship Management10%TAYLOR & FRANCIS LTD89,21€ 10% CARDfree shipping
PEOPLE WHO BOUGHT ALSO BOUGHT
-
On Purpose10%KOGAN PAGE LTD40,55€ 10% CARTÃOfree shipping
-
Marketing Plans In A Week10%John Murray Press17,56€ 10% CARTÃOfree shipping